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Get backlinks for your site

Posted by Bloglovers on December 31, 2011

There’s a complete section dedicated to the essentials of Seo which you really should understand before diving straight into link creating. Seo training can be a great place to start with your career, so let’s crack on.

Choosing forums to get great inbound links

In contrast to what the popular media would probably want you to you believe, many people have been having conversations over the internet prior to the introduction of Facebook.

Possibly one of the most common methods of conversation and one which is certainly blooming today is the ‘forum’. Forums are effective discussion boards where people could start off a ‘thread’ and other individuals add to it, or perhaps merely begin a massive debate regarding the topic at hand. Because of the considerable variety of subjects in the world as well as the huge quantity of individuals with access to the World wide web, generally there can be an almost unlimited number of boards that you can end up being a part of, a few becoming more popular than others.

Forums could be exceptionally positive to your SEO strategy due to the fact that they may perform not one but two roles in our mission. To begin with, they can often be an amazing location to get hyperlinks (and inbound links support your SEO ranking) subsequently, through friendly interaction one might probably acquire fresh leads as well as brand-new clients.

Yet including back links to the forum communications can be generally a huge ‘no’ within many boards, consequently much not unlike social networking, you need to often be a little tad cunning with regards to it.

One segment of the site that a lot of boards get in common is the ‘signature’. This is a part of code that is added to each and every post you are making and oftentimes it is easy to add backlinks to it. A word of caution though – a number of forums scowl about adding signatures in the beginning and it’s worth getting involved in the community forum first and getting a little bit of a name for yourself ahead of including any. In fact, several boards enforce a guideline whereby you must have posted a specific amount of remarks before they’ll permit you to put any kind of signature to your articles.

The thing you need to bear in mind can be that if you end up getting involved in any kind of forum, you are essentially a invitee on their system and of course , if you do anything which goes in opposition to their rules or even integrity, they’re quite inside of their own rights to remove anyone from the server. There is certainly also something more important to look out for- the ‘no-follow’ tag.

The Internet world of boards is certainly divided pretty much equally between folks that adore website visitors and their hyperlinks, and also those who don’t. It’s a chicken and egg thing simply because individuals who would positively support you to place back links on their web sites will end up receiving numerous visitors therefore an abundance of one-way links themselves – increasing recognition, yet some people would likely also get an awful lot of junk.

( Furthermore, you can find a lot of this on SEO training classes such as the one run by many internet providers)

Nevertheless those who can’t stand everyone leaving backlinks, or maybe just make it really challenging to do so will lose out on loads of traffic. At the end of the day, it really is dependent upon the subject of the site and whether it’s monetised in any way. Some of those that don’t like you leaving links will sometimes give each link an attribute that was introduced only a few years ago, the ‘nofollow’.

By attaching the nofollow feature to a link, it notifies the bots that it should never be followed and should never acquire’link juice’.

Now, many SEO experts disagree as to whether this actually means a link using ‘nofollow’ is completely pointless and some will show evidence that shows that it does actually make a difference and shouldn’t be discounted completely, however most will agree that if you’re going to look for links, make more of an effort on those that don’t use this attribute.

So now we just need to find out how to discover whether it’s nofollow or not and luckily it’s easy, you see the source of the page that you’re viewing will give the game away. If you’re using either Internet Explorer or Firefox this is easy, simply click on the ‘menu’ item and choose ‘view source’. You’ll be presented with what may look like a bunch of scary code but all you need to do is hit ‘ctrl-F’ to bring up the ‘find’ command and do a search for one of the links on the page. Then, simply look for ‘rel=nofollow’. If you find it and you’re just looking for links then you can move on, but if you want to stick around because you’re interested in the subject – check it out a bit deeper.

You see, it’s really not worth being too picky about these kind of web pages because those who don’t allow links in all probability have a better benefit. They are less likely to be full of spam and therefore worth much more in general social networking. best of luck for your effort.

 

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Know Google Panda Update

Posted by Bloglovers on December 27, 2011

Perhaps the biggest story line in Internet search this year has been the ongoing saga of the Google Panda Update. Let’s recap, and look ahead to next year.

Has Panda been the most significant thing to happen in search this year to you? If not, what was? Let us know in the comments.

At the beginning of the year, there was a lot of attention being payed to the quality of Google’s search results, as the content farm movement was reaching a high search result saturation point. There was also a lot of criticism. Eventually, Google finally took action. It launched in February (globally in April), and initially earned the nickname “Farmer” update. I believe this was coined by Danny Sullivan. Then Google came out and let the world know what its real name was: Panda, named after a Google engineer that goes by Panda.

“He was one of the key guys,” explained Google’s Amit Singhal in an interview with Wired in early March. “He basically came up with the breakthrough a few months back that made it possible.”

So, whether you think Panda has been a great thing for search, or it has ruined your life and/or business, I guess you have this guy to thank. Though, I’m sure if he didn’t come up with it, someone else at Google would have come up with something similar. The criticism was getting pretty strong, and Google can’t afford to lose users due to poor search quality. Though Google does many, many other things and offers many products that people use on a daily basis, search and advertising are still Google’s bread and butter, and Google’s quality has still kept it high above competitors in search market share.

We’ve probably posted close to a hundred Panda-related article at WebProNews this year, if you count the ones leading up to it, about content farms and their effects on search, and the ones about the update before it actually came to be known as Panda. I could probably turn them into a book if I wanted, so I’m not going to rehash it all here, but let’s go through some highlights.

Google “Panda” Algorithm Update – What’s Known & What’s Possible was an early look at some things that were evident, and what people were speculating about what might be hurting them with the Panda update. There were a lot of good comments on this one too, for further discussion.

Suite101, was one of the sites hit hard by Panda. In that Wired interview, Matt Cutts actually mentioned them by name, saying, “I feel pretty confident about the algorithm on Suite 101.”

Suite101 CEO Peter Berger responded with an open letter to Cutts. You can read it in its entirety here, but it concluded with:

Another level of depth may be added to this discussion if the word “quality” were more fully defined. “Quality” without much more precisely defining it, especially when the quality mentioned does only seem to be a quality signal relating to a given search query, leaves a lot still misunderstood…

HubPages, which eventually had some recovery success attributed to the use of sub-domains, noted a lack of consistency on how Google viewed quality. According to CEO Paul Edmondson, some of the site’s best content had dropped in rankings, while others went up.

Dani Horowitz of DaniWeb, which recovered, dropped, and recovered again, shared some interesting stories with us about how some of her most relevant stuff stopped ranking where it should have, while other less relevant pieces of content (to their respective queries) were ranking higher.

Google, however, has always acknowledged that “no algorithm is perfect.”

Panda hit a lot more than content farms, and sites that in that vein. E-commerce sites were hit. Coupon sites were hit. Affiliate sites were hit. Video, news, blogs and porn sites did well (at least initially).

Oh yeah, Google’s own properties didn’t too bad either, though some of its competitors did well also.

There was a lot of surprise when Demand Media’s eHow wasn’t hit by the Panda update, as this was essentially known as the posterchild for content farms, but that didn’t last. In a future interation, eHow eventually got hit, which led to the company deleting 300,000 eHow articles and launching a content clean-up initiatve. Yahoo just did something similar with its Associated Content this month.

Eventually Google simply put out a list of questions that all sites should consider when thinking about creating “quality” content. The moral of the story is that, no matter what kind of site you have, if you heavily consider these things, you should have a better chance of beating the Panda update, because you’ll be creating good, trustworthy content. Those questions were:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Other fun Panda nuggets:

Panda reference in Google Earth Day Doodle

Google Panda Update Gets Animated (And Kind of Weird)

Google Panda Update: A Delicious Set of Resources

Google tells you exactly where to let them know when you’ve been hit by Panda

Hitler Not a Fan of the Google Panda Update

Panda Bread: The Ultimate Treat For The Panda Enthusiast

So here we are, almost through with 2011, and we’ve seen numerous iterations of the Panda update. We’ll continue to see more next year most likely. Google has said flat out, that it is done with them for the rest of 2011 though.

In 2012, we can look forward to not only more Panda updates, but more focus on “above the fold” content from the sound of it, and who knows what else Google will have up its sleeve. The most important things to remember are that Google makes algorithm changes every day (over 500 a year), and there are over 200 signals the algorithm uses to determine rankings. Any of these signals or tweaks can help or hurt you. Stay on top of what Google is doing, and keep a focus on quality, and you should be fine. Remember, if you want Google’s RESPECT, you better RESPECT Google.

Panda has affected a lot of websites. It’s cost people jobs, forced companies to rethink their content strategies, and even inspired people to offer rewards for help recovering.

You can view all of our Panda coverage from throughout the year for more details, advice, case studies, parodies, and just about anything Panda-related that came up.

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